Our Services
Stepping into an unfamiliar industry can often feel overwhelming; but at Alchemy Cinema, we strive to make the filmmaking process as simple and painless as possible for our clients. We work to demystify the film production process while delivering quality films to you.
To begin with, here’s a basic list of the types of films that we can create for you!
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Commercials are short videos that create awareness for your brand/company/product. They drive an audience to act. Generally, video advertising is used during TV broadcasts but in our modern streaming age, you’re most likely to see ads in front of YouTube videos or placed in people’s social media feeds.
Understanding the best length, format and message for your video ads are key to driving consumer interest. We have experience in almost every type of ad ever created and we can’t wait to make something unique for your product.
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Every person, company and product has a brand. Your brand is how you present yourself to the world. Brand stories are taking the history and philosophy of your brand and distilling it down to a short video, usually 3 to 5 minutes in length. These videos are great as an introduction to who you are, why your audience should care about you. These videos are usually not about creating a hard sell, they’re about creating positive feelings.
Our approach is to film an interview (or series of interviews) with key figures in the brand. Nobody knows how to tell your story better than you do! After that, we film a series of B-Roll shots that are placed over the interviews to enhance the story being told in the interviews. B-Roll is (usually) video without audio attached.
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Capturing an event creates a hard memory of it and is a great way to let your consumer relive it or experience it for the first time if they couldn’t be there. We can scale to meet the needs of your event. Maybe it’s one camera and we’re simply recording it or your even needs a dozen cameras recording every small moment.
Some examples of types of events that we capture:
Concerts
Corporate Events
Dance Recitals
Rallies
Theatrical Performances
Weddings
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The concept of music videos have changed drastically with the inception of social media, but more than ever music videos are a key marketing strategy to finding an audience for your music. Being able to pull clips from it and having multiple formats for different social outlets are essential.
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If your podcast is audio only, you're missing out on a golden opportunity. Having a video podcast to compliment audio streaming services is a perfect way to grow your audience by reaching them where they are.
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Just using still photos when trying to sell or lease a property only tells half the story. Let our video cameras float through the space and really give potential buyers the true feeling of being there.
How do films get made?
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Pre-Production
The most important part of filmmaking and also the kickoff. Pre-Production is where scripts get written, crew gets hired, schedules get made, budgets get budgeted. You create the plan for the film that you're going to make and the better the plan, the more smoothly the rest of the process goes.
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Production
This is the part of the process when cameras 'roll'. Actors are on set, the director yells "Action!". This part of filmmaking is usually the shortest of the whole process, but without it you don't have a movie.
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Post-Production
A film actually gets made here. Usually the longest part of the filmmaking process, editors take all of the planning from pre-production and all of the footage gathered during production and create the film.
types of films
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Documentary
Non-Fiction films that focus on capturing reality. They follow real people and events as they happen. Documentaries most often use interview footage to tell their story.
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Narrative
Fictional Filmmaking. Uses a series of scripted events to tell a story with actors playing character. Can be based on true events, but those events will be altered to fit the constraints of the film.
What’s the difference between
‘Film’ and ‘Video’?
There really isn’t one. ‘Video’ seems more approachable to a client, while ‘Film’ feels high end. Throughout our website and our work we use both interchangeably. Almost every moving image that is captured these days is done so with a digital video camera and not a film camera.